What is keywords in Google Analytics?

What is keywords in Google Analytics?

The Google Analytics keyword report gives you insight into your users which can help you decide whether or not it’s worth focusing more on certain keywords. It also shows which keywords are driving the most traffic to your site helping you make better decisions when it comes to planning future on-page SEO strategies.

How do I use keywords in Google Analytics?

  1. Set Up a Google Search Console Account.
  2. Connect Google Search Console to Google Analytics.
  3. Open Your Google Analytics Account.
  4. Go to the Acquisition Tab to Track Keywords.
  5. Click On Search Console.
  6. Open the Queries Report to Check Keyword Data.
  7. Change the Tracking Date to View Keywords Over Time.

Where do I find keywords in Google Analytics?

To recap, here are the steps to find your Google keyword analytics: Connect your Google Search Console account to Google Analytics. In Google Analytics, navigate to Acquisition » Search Console » Queries. Sort your keywords by clicks, impressions, click-through rate, or average position by clicking on the headings.

How do I find keywords?

Free Keyword Research Tools

  1. Google Keyword Planner.
  2. Google Trends.
  3. Keyword Tool.io.
  4. Term Explorer.
  5. Moz’s Keyword Difficulty Tool.
  6. SEMrush.
  7. Ahrefs.
  8. GrowthBar.

What is SEO analysis?

Search engine optimization (SEO) analysis is the practice of auditing a website to identify opportunities to improve its placement in search engine results. A related goal is not only to improve search engine results placement (SERP), but also to boost actual organic referral traffic from those search results.

What is keyword tracking tool?

Tracking keywords involves using software to monitor a specific set of keywords on an ongoing basis. There are many tools for tracking keywords, each with their own suite of benefits and other tools.

How do you SEO keywords?

  1. 7 Tips on Choosing the Right Keywords for SEO. actuate.
  2. Analyze Search Intent. Search intent helps identify what keywords to select based on why people search.
  3. Understand Keyword Types.
  4. Keyword Planner Tools.
  5. Refine Your Keywords with LSI.
  6. Analyze the Competition.
  7. Keywords and Matching Media.
  8. Link With the Landing Page.

How to do keyword analysis?

However, keyword analysis can still be performed in Excel with the proper set-up. The steps below will enable you to perform a simple keyword analysis on a text column of a spreadsheet in Excel: Determine which column to analyze for keywords. All cells in that column should be free of punctuation, excess spacing, and capitalization.

How to find your keywords in Google Analytics?


  • Over 15 years of experience in digital analytics and marketing
  • Author of four best-selling books on digital analytics and conversion optimization
  • Nominated for Digital Analytics Association Awards for Excellence
  • Runs one of the most popular blogs in the world on digital analytics
  • Can I do a keyword analysis?

    You can enter those keywords into a keyword research tool to discover average monthly search volume and similar keywords. We’ll get into search volume in greater depth in the next section, but during the discovery phase, it can help you determine which variations of your keywords are most popular amongst searchers.

    How to do keyword research and analysis?

    Audience,user journey,and positioning. Don’t start choosing keywords just yet.

  • Explore topics and keywords. Maybe you’ve already spontaneously come up with a few keywords in step one.
  • Analyze competitors.
  • Define keyword categories.
  • Build detailed keyword lists.
  • Visualize the keyword strategy.
  • Define priorities for paid and organic search.