What does unduplicated reach mean?

What is Unduplicated Reach? Unduplicated Reach of a combination of items is the percentage of people whom are activated by (or are reached by, prefer, like, hear, …) at least one of the items in that combination.

What is reach in media planning?

Another key component of a media plan is considering reach and frequency. Reach refers to how many people the campaign will be in front of over a specific amount of time. Frequency refers to how many times the consumer will be exposed to the ad over the course of the campaign.

How is reach measured in media?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

What is the meaning of media reach?

Definition of media reach size of audience exposed (see exposure) to an advertisement through a particular medium. For example, the media reach of a television commercial could be millions of viewers, but the potential media reach of a local newspaper advertisement could be only hundreds of people.

What is total unduplicated reach and frequency?

TURF, which stands for Total Unduplicated Reach and Frequency, is a tool for understanding the portfolio of alternatives (products or medias) which will maximize reach (i.e., penetration).

What’s the difference between Reach and impressions?

Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not. Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.

What is a good Reach percentage?

Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.

How is Reach rate calculated?

You can calculate it by dividing the total reach of a post by your total number of followers. For example, if you have 300 reach and 1000 followers, your reach rate is 30%.

How do you calculate reach?

All you need to do to measure your reach is put your arms in an outward position, perpendicular to your body. Then, just have a friend measure from one fingertip to the other. Having a longer reach can usually give you a leg (or arm) up in the competition.

How is reach rate calculated?

How do you measure post reach?

Divide the average number of users reached per post by the average number of total Page likes, and you’ll have your average reach.

What is media reach and frequency?

Reach is the number of potential customers that will be exposed to a message through a particular media vehicle. Reach measures the number of potential customers who see/hear the advertising campaign. Frequency refers to the number of times that those customers will be exposed to the message.

What is a turf test?

TURF Analysis or Total Unduplicated Reach and Frequency Analysis, is a statistical research methodology that enables the assessment of potential of market research for a combination of products and services. It analysis the number of customers reached by a particular communication source and how often does that happen.

How is TURF Analysis done?

TURF analysis is conducted using data from standard multiple choice questions in a market research survey. The data is analyzed using statistical software, which calculates a reach for every combination included in the survey. The survey data can be analyzed for a variety of different scenarios.

What are reach metrics?

Unique reach metrics measure the total number of people who were shown an ad. These metrics go beyond basic cookie measurements to help you understand how many times people were shown your ad across different devices, formats, and networks.

Is reach the same as views?

Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.

How much reach is necessary?

Reach is the percentage of targets who are exposed to your media at least once during a predetermined period of time. Your brand needs at least 50 percent reach to survive, but higher reach is always better, particularly at the beginning of a new campaign. The highest reach you can typically achieve is 99 percent.

What is a good reach and frequency?

News America.com states in its piece “How Do We Determine the Optimum Mix of Reach vs. Frequency,” 5–9 exposures “are deemed to be the optimal level for driving brand awareness” and 10+ exposures “are deemed the most optimal level for driving purchase intent.”

What is a good engagement rate by Reach?

between 1% to 5%
Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve.

How is engagement and reach calculated?

The average engagement rate per post by reach on Instagram is calculated as the total engagement (likes and comments) divided by the number of posts the profile published. The result is then divided by the total reach, and all multiplied by 100.